Paywall experiments for subscription apps
One screen decides your revenue.
Your paywall. Payload audits it, redesigns it, and runs experiments on it until it converts more. Built in Superwall, RevenueCat or Adapty, live in your app within a week, no app update needed. And if a test doesn't win, you don't pay.
A recorded walkthrough of your paywall and the first three tests we'd run. No call required.
7 days
kickoff to live experiment
0
app updates required
$0
cost of a losing test
01 — The problem
Downloads got expensive. Your paywall didn't keep up.
Acquisition eats the margin
Install costs rise every quarter. A paywall stuck at the same conversion rate quietly caps what you can pay for a user, and every channel looks worse than it should.
The paywall has no owner
Design is busy with the product. Engineering is busy with the release. The one screen that produces the revenue shipped in week one and hasn't changed since.
Testing keeps not happening
A real experiment needs a hypothesis, a design, a build and a clean statistical read. That's four different jobs. So most apps run one test a year, or none.
02 — How it works
Teardown to live test in a week.
The same loop, every time. It looks simple because everything hard about it, the design, the build, the statistics, is our job and not yours.
Teardown
We go through your funnel, your paywall and your numbers, then rank every possible test by expected upside. You see the plan and approve it before anything ships.
Design
The variant is designed against patterns that have already won in consumer subscription apps. Price architecture, offer framing, layout, copy. Not taste, precedent.
Build
We build it in your own Superwall, RevenueCat or Adapty account and ship it remotely. No app release, no sprint, no engineering time taken from your roadmap.
Read
The variant runs against your control until the numbers are clean. You watch everything live in your own dashboard. We never sit between you and your data.
Repeat
Winners stay live and compound. Losers cost you nothing and still teach us something. The next experiment starts the same week.
03 — What we test
Every lever between install and subscription.
Pricing and packaging
Price points, plan order, annual versus weekly, and what gets shown first. Usually the biggest single lever an app has.
Paywall design
Layout, hierarchy, headline copy and social proof. Full redesigns when the current paywall is the problem, small cuts when it isn't.
Offers and trials
Trial length, intro offers, hard versus soft paywall, and win-back placements. Where the timing of the ask matters more than the ask itself.
Onboarding flow
The screens before the paywall. Getting users to the moment of value first, so the price makes sense when they see it.
Ships through Superwall · RevenueCat · Adapty — no app release required
04 — The guarantee
If we don't beat your control, you don't pay.
Before anything goes live, we agree the number to beat: revenue per paywall view, measured in your own dashboard. Miss it and the month is refunded, or we keep working free until it's beaten. Your choice, and it's written into the agreement in the same words as this page.
The one requirement
Around 1,000 paywall views a week. Below that, no experiment can be trusted, and we'll tell you so before you've spent anything.
05 — Pricing
A flat fee. No revenue share.
Two plans, both month to month. The uplift is yours, we never take a percentage of it.
$1,500/ month
One experiment a month
- One experiment a month, designed, built and run for you
- Live in your app within a week
- Written report with the result and the next test
- Cancel anytime
Guarantee. If the test doesn't beat your control, the month is free or refunded.
$5,500/ month
A full experiment program
- Four or more experiments a month, a new test most weeks
- Paywall, pricing, offers and onboarding, run as one program
- Shared Slack channel and weekly updates
- Quarterly pricing review
- Cancel anytime
Guarantee. If your control isn't beaten within 90 days, money back or we work free until it is. Your choice.
For apps that want help across the whole funnel there's a larger engagement, scoped per app. Email us and we'll take a look.
06 — FAQ
Questions
No. Experiments ship through Superwall, RevenueCat or Adapty, so nothing waits on an app release. If you're not on one of those yet, adding it is a one time setup and we'll walk your developer through it.
07 — Free teardown
Send your App Store link. We'll send back a teardown.
A recorded walkthrough of your paywall: where it's leaking, what we'd change, and the first three experiments we'd run. Yours to keep, whether we work together or not.
Rather talk first? Book a 20 minute call, or email hello@payloadgrowth.com.